Choosing your sample

Before selecting your sample, you will need to identify your target population, your study population and your sampling frame.

Target Population This is the population you wish to draw conclusions about.
Study Population The study population is the population from which the sample will be drawn. This may be the same as the target population, or it may be a more limited, accessible population. Ideally the study population should be chosen in a way that makes it representative of the target population, so that the results can be generalised.
Sampling Frame The sampling frame is a complete list of all the sampling units within the study population. A sampling frame may be drawn up from census data, electoral registers, school registers, health centre records or other similar sources. When using a pre-existing sampling frame it is important to consider whether the listing of dwellings/households is still current or whether it needs to be updated.
Sampling Unit Sampling units are the individual subjects which make up (or have the potential to make up) our sample. These may be individuals, households, schools, hospitals, villages, etc.